Discovery has some of the best-known kids’ characters, animation and brands in the industry. “But it’s not exactly where parents would most eagerly drop off their kids. “We all love HBO, and it’s a brand that has been built over five decades” to stand for “edgy, groundbreaking entertainment for adults,” Perrette said. Discovery, explained the thinking behind the rebranding - while saying HBO will be preserved as a brand within the Max fold. Why did the company decide to drop HBO from the HBO Max name? JB Perrette, president and CEO of global streaming and games for Warner Bros. movies released this year and in the future will also be available in 4K UHD when they arrive on Max following their theatrical windows, the company announced. The Max Ultimate tier will have an expanded catalog of content available in 4K UHD including from franchises such as “Game of Thrones,” “The Last of Us,” “Harry Potter,” “The Lord of the Rings,” “The Dark Knight Trilogy” and more. Discovery in January hiked the price of HBO Max without ads from $14.99 to $15.99 per month in the U.S., while the ad-supported plan stayed at $9.99/month. Max Ultimate Ad Free ($19.99/month or $199.99/year): Four concurrent streams, up to 4K Ultra HD resolution, 100 offline downloads, Dolby Atmos sound quality. Max Ad Free ($15.99/month or $149.99/year): Two concurrent streams, 1080p HD, up to 30 offline downloads, 5.1 surround sound quality.Max Ad-Lite ($9.99/month or $99.99/year): Two concurrent streams, 1080p HD resolution, no offline downloads, 5.1 surround sound quality.
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